ADVERTISEMENT WRITING
āĻŦāĻŋāĻœā§āĻžāĻžāĻĒāύ āϞāĻŋāĻ–āύ

               Prepared by : Sri Rupjyoti Goswami PGT (English) Bhogeswar Hazarika Girls’HS School, Bebejia, Nagaon.

        An advertisement is an announcement made in electronic, print and social media such as Radio, TV, Newspaper, Magazines, Cinema, Internet and Facebook catering to the needs of different groups of people in the society. Sometimes it is presented through visual and verbal message about a product,service or an idea. An advertisement is a very important tool of bringing together people who need each other for fulfillment of a particular goal. It brings together the employer and the job-seeker, the teacher and the student, the buyer and the seller and so on. Advertisements also imparts knowledge about various products available or launched in the market. (āĻŦāĻŋāĻœā§āĻžāĻžāĻĒāύ āĻš’āϞ āĻŦ⧈āĻĻā§āϝ⧁āϤāĻŋāĻ•, āĻ›āĻĒāĻž āφ⧰⧁ āϏāĻžāĻŽāĻžāϜāĻŋāĻ• āĻ—āĻŖāĻŽāĻžāĻ§ā§āϝāĻŽ, āϝ⧇āύ⧇ ⧰⧇āĻĄāĻŋāĻ…, āĻĻā§‚ā§°āĻĻā§°ā§āĻļāύ, āφāϞ⧋āĻ›āύ⧀, āϚāϞāĻšā§āϚāĻŋāĻ¤ā§ā§°, āχāĻ¨ā§āϟāĻžā§°āύ⧇āϟ āφ⧰⧁ āĻĢ⧇āϚāĻŦ⧁āĻ• āĻĻāĻŋ⧟āĻž āĻāϟāĻž āĻ˜ā§‹āώāĻŖāĻž āϝāĻŋ āϏāĻŽāĻžāϜ⧰ āĻŦāĻŋāĻ­āĻŋāĻ¨ā§āύ āĻ¸ā§āϤ⧰⧰ āϜāύāϏāĻžāϧāĻžā§°āĻŖā§° āĻĒā§ā§°ā§Ÿā§‹āϜāĻ¨ā§€ā§ŸāϤāĻž āĻĒā§‚ā§° āϕ⧰⧇āĨ¤ āϕ⧇āϤāĻŋ⧟āĻžāĻŦāĻž āĻ‡ā§ŸāĻžāĻ• āĻĻ⧃āĻļā§āϝāĻŽāĻžāύ āφ⧰⧁ āĻļāĻžāĻŦā§āĻĻāĻŋāĻ• āĻŦāĻžā§°ā§āϤāĻžā§° āϝ⧋āϗ⧇āĻĻāĻŋ āωāĻĒāĻ¸ā§āĻĨāĻžāĻĒāύ āϕ⧰āĻŋ āĻāϟāĻž āĻĻā§ā§°āĻŦā§āϝ, āĻ¸ā§‡ā§ąāĻž āĻŦāĻž āϧāĻžā§°āĻŖāĻžā§° āĻŦāĻŋāĻˇā§Ÿā§‡ āϜāĻ¨ā§‹ā§ąāĻž āĻšā§ŸāĨ¤ āĻŦāĻŋāĻœā§āĻžāĻžāĻĒāύ āĻš’āϞ āϏ⧇āχāϏāĻ•āϞ āϜāύāϏāĻžāϧāĻžā§°āĻŖāĻ• āĻāĻ•āĻ¤ā§ā§°āĻŋāϤ āϕ⧰āĻžā§° āĻāĻ• āĻļāĻ•ā§āϤāĻŋāĻļāĻžāϞ⧀ āφāĻšāĻŋāϞāĻž, āϝāĻŋāϏāĻ•āϞ⧇ āĻāϟāĻž āĻŦāĻŋāĻļ⧇āώ āϞāĻ•ā§āĻˇā§āϝāϤ āωāĻĒāύ⧀āϤ āĻš’āĻŦā§° āĻŦāĻžāĻŦ⧇ āχāϜāύāĻ• āφāύāϜāύ⧰ āĻĒā§ā§°ā§Ÿā§‹āϜāύ āĻšā§ŸāĨ¤ āĻŦāĻŋāĻœā§āĻžāĻžāĻĒāύ⧇ āύāĻŋā§Ÿā§‹āĻ—āĻ•ā§°ā§āϤāĻž āφ⧰⧁ āϚāĻžāϕ⧰āĻŋ āĻĒā§ā§°āĻ¤ā§āϝāĻžāĻļā§€, āĻļāĻŋāĻ•ā§āώāĻ• āφ⧰⧁ āĻ›āĻžāĻ¤ā§ā§°-āĻ›āĻžāĻ¤ā§ā§°ā§€, āĻ•ā§ā§°ā§‡āϤāĻž āφ⧰⧁ āĻŦāĻŋāĻ•ā§ā§°ā§‡āϤāĻž -āĻāχ āϏāĻ•āϞ⧋āϕ⧇ āĻ“āϚ⧰ āϚāĻĒāĻžāχ āφāύ⧇āĨ¤āĻŦāϜāĻžā§°āϤ āϚāϞāĻŋ āĻĨāĻ•āĻž āĻŦāĻž āύāϤ⧁āύāĻ•ā§ˆ āĻĒā§ā§°āϚāϞāύāϞ⧈ āĻ…āĻšāĻž āĻŦāĻŋāĻ­āĻŋāĻ¨ā§āύ āĻĻā§ā§°ā§ąā§āϝ āϏāĻžāĻŽāĻ—ā§ā§°ā§€ā§° āĻŦāĻŋāĻˇā§Ÿā§‡ āĻŦāĻŋāĻœā§āĻžāĻžāĻĒāύ⧇ āĻœā§āĻžāĻžāύ āĻĻāĻŋā§Ÿā§‡āĨ¤)

Types of Advertisement: As of now, two types of advertisement are seen occupying the space of newspapers, the electronic media and social media platforms. These are:- (a) Classified and (b) General or Display. (āĻŦāĻŋāĻœā§āĻžāĻžāĻĒāύ⧰ āĻĒā§ā§°āĻ•āĻžā§° : āĻŦā§°ā§āϤāĻŽāĻžāύāϞ⧈āϕ⧇ āĻĻ⧁āχ āϧ⧰āύ⧰ āĻŦāĻŋāĻœā§āĻžāĻžāĻĒāύ⧇ āĻŦāĻžāϤ⧰āĻŋ āĻ•āĻžāĻ•āϤ, āĻŦ⧈āĻĻā§āϝ⧁āϤāĻŋāĻ• āĻĒā§ā§°āϚāĻžā§° āĻŽāĻžāĻ§ā§āϝāĻŽ āĻŦāĻž āϏāĻžāĻŽāĻžāϜāĻŋāĻ• āĻ—āĻŖ āĻŽāĻžāĻ§ā§āϝāĻŽāϤ āĻ¸ā§āĻĨāĻžāύ āĻĻāĻ–āϞ āϕ⧰āĻž āĻĻ⧇āĻ–āĻž āĻ—ā§ˆāϛ⧇: (āĻ•) āĻļā§ā§°ā§‡āĻŖā§€āĻŦāĻĻā§āϧ āĻŦāĻŋāĻœā§āĻžāĻžāĻĒāύ āφ⧰⧁ (āĻ–) āĻŦāĻžāĻŖāĻŋāĻœā§āϝāĻŋāĻ• āĻŦāĻž āĻĒā§ā§°āĻĻā§°ā§āĻļāύ⧀āĻŽā§‚āϞāĻ• āĻŦāĻŋāĻœā§āĻžāĻžāĻĒāύāĨ¤)

(a) Classified Advertisements: Classified Advertisements are similar to Notices, but there is a difference in content .There is always a prescribed Word Limit (generally 50 words) for Classified Advertisements because newspapers or electronic media charge for every word/line. There is no place for design and decoration in this Type of advertisement. The language or words used in Classified Advertisements are supposed to be formal, simple and factual. Classified advertisements are further subdivided into many parts which are mentioned below for the convenience of learners. (āĻļā§ā§°ā§‡āĻŖā§€āĻŦāĻĻā§āϧ āĻŦāĻŋāĻœā§āĻžāĻžāĻĒāύāϏāĻŽā§‚āĻš āĻĻ⧇āĻ–āĻžāϤ āϜāĻžāύāύ⧀⧰ āĻĻ⧰⧇ āĻš’āϞ⧇āĻ“ āĻŦāĻŋāώ⧟āĻŦāĻ¸ā§āϤ⧁⧰ āĻŽāĻžāϜāϤ āĻĒāĻžā§°ā§āĻĨāĻ•ā§āϝ āφāϛ⧇āĨ¤ āϝāĻŋāĻšā§‡āϤ⧁ āĻŦāĻžāϤ⧰āĻŋ āĻ•āĻžāĻ•āϤ āφ⧰⧁ āĻŦ⧈āĻĻā§āϝ⧁āϤāĻŋāĻ• āĻĒā§ā§°āϚāĻžā§° āĻŽāĻžāĻ§ā§āϝāĻŽāϤ āĻĒā§ā§°āϤāĻŋāĻŸā§‹ āĻļāĻŦā§āĻĻ āĻŦāĻž āĻļāĻžā§°ā§€ā§° āĻŦāĻžāĻŦ⧇ āĻāϟāĻž āύāĻŋā§°ā§āϧāĻžā§°āĻŋāϤ āĻŽā§‚āĻ˛ā§āϝ āĻĨāĻžāϕ⧇, āϏ⧇āχ āĻŦāĻžāĻŦ⧇ āĻļā§ā§°ā§‡āĻŖā§€āĻŦāĻĻā§āϧ āĻŦāĻŋāĻœā§āĻžāĻžāĻĒāύāϏāĻŽā§‚āĻšā§° āĻŦāĻžāĻŦ⧇ āĻļāĻŦā§āĻĻā§° āĻāϟāĻž āϏ⧀āĻŽāĻž āύāĻŋā§°ā§āϧāĻžā§°āĻŖ āϕ⧰āĻž āĻĨāĻžāϕ⧇ (āϏāĻžāϧāĻžā§°āĻŖāϤ⧇ ā§Ģā§ĻāϟāĻž āĻļāĻŦā§āĻĻ)āĨ¤ āĻļā§ā§°ā§‡āĻŖā§€āĻŦāĻĻā§āϧ āĻŦāĻŋāĻœā§āĻžāĻžāĻĒāύ⧰ āĻļāĻŦā§āĻĻāĻžā§ąāϞ⧀ āĻŦāĻž āĻ­āĻžāώāĻž āϏāĻšāϜ, āĻŽāĻžā§°ā§āϜāĻŋāϤ āφ⧰⧁ āϤāĻĨā§āϝāĻ­āĻŋāĻ¤ā§āϤāĻŋāĻ• āĻšā§‹ā§ąāĻž āωāϚāĻŋāϤ āĻŦ⧁āϞāĻŋ āϧ⧰āĻž āĻšā§ŸāĨ¤ āĻļā§ā§°ā§‡āĻŖā§€āĻŦāĻĻā§āϧ āĻŦāĻŋāĻœā§āĻžāĻžāĻĒāύāϏāĻŽā§‚āĻšāĻ• āĻŦāĻŋāĻ­āĻŋāĻ¨ā§āύ āĻ­āĻžāĻ—āϤ āĻ­āĻžāĻ— āϕ⧰āĻž āĻšā§ˆāϛ⧇, āϝāĻŋāĻ–āĻŋāύāĻŋ āĻĒā§ā§ā§ąā§ˆā§° āϏ⧁āĻŦāĻŋāϧāĻžā§°ā§āĻĨ⧇ āϤāϞāϤ āωāĻ˛ā§āϞ⧇āĻ– āϕ⧰āĻž āĻš’āϞāĨ¤)

1. Situation Vacant (āĻ–āĻžāϞ⧀ āĻĒāĻĻā§° āĻŦāĻŋāĻœā§āĻžāĻžāĻĒāύ) : This type of advertisement is used to announce the number of vacant posts in a particular department of the government or the private sector, the qualifications and experience required for the posts, the upper age limit for candidates, the scale of pay/salary negotiable, the last date of submitting application and contact number of the employer. (āĻāχāĻļā§ā§°ā§‡āϪ⧀⧰ āĻŦāĻŋāĻœā§āĻžāĻžāĻĒāύāϤ āϕ⧋āύ⧋ āϚ⧰āĻ•āĻžā§°ā§€ āĻŦāĻž āĻŦ⧇āϚ⧰āĻ•āĻžā§°ā§€ āĻŦāĻŋāĻ­āĻžāĻ—āϤ āĻ–āĻžāϞ⧀ āĻšā§ˆ āĻĨāĻ•āĻž āĻĒāĻĻ, āϏ⧇āχāϏāĻŽā§‚āĻš āĻĒā§‚ā§°āύ⧰ āĻŦāĻžāĻŦ⧇ āĻĒā§ā§°ā§Ÿā§‹āϜāĻ¨ā§€ā§Ÿ āĻ…ā§°ā§āĻšāϤāĻž, āĻ…āĻ­āĻŋāĻœā§āĻžāϤāĻž, āĻŦ⧟āϏ⧰ āωāĻšā§āϚāϤāĻŽ āϏ⧀āĻŽāĻž, āĻĻā§°āĻŽāĻšāĻž, āφāĻŦ⧇āĻĻāύ āϜāĻŽāĻž āĻĻāĻŋ⧟āĻžā§° āĻ…āĻ¨ā§āϤāĻŋāĻŽ āϤāĻžā§°āĻŋāĻ– āĻāχāĻŦāĻŋāĻˇā§Ÿā§‡ āĻ…āĻŦāĻ—āϤ āϕ⧰āĻŋ āϝ⧋āĻ—ā§āϝ āĻĒā§ā§°āĻžā§°ā§āĻĨ⧀⧰ āĻĒā§°āĻž āφāĻŦ⧇āĻĻāύ āĻŦāĻŋāϚ⧰āĻž āĻšā§Ÿ āĻŦāĻž āϏāĻžāĻ•ā§āώāĻžā§ŽāĻ•āĻžā§°āϤ āĻ…āĻŦā§°ā§āϤ⧀āύ āĻš’āĻŦā§° āĻŦāĻžāĻŦ⧇ āφāĻšā§āĻŦāĻžāύ āϜāĻ¨ā§‹ā§ąāĻž āĻšā§ŸāĨ¤ āĻāχāϏāĻŽā§‚āĻš āĻŦāĻŋāĻœā§āĻžāĻžāĻĒāύ⧰ āĻļ⧇āώāϤ āύāĻŋā§Ÿā§‹āĻ—āĻ•ā§°ā§āϤāĻžā§° āϝ⧋āĻ—āĻžāϝ⧋āĻ—ā§° āĻ āĻŋāĻ•āύāĻž, āχ-āĻŽā§‡āχāϞ āφ⧰⧁ āĻŽā§‹āĻŦāĻžāχāϞ āύāĻžāĻŽā§āĻŦāĻžā§° āωāĻ˛ā§āϞ⧇āĻ– āĻĨāĻžāĻ•āĻŋāĻŦ āϞāĻžāϗ⧇āĨ¤)

2. Situation Wanted (āϚāĻžāϕ⧰āĻŋ āĻŦāĻŋāϚāĻžā§°āĻŋ āĻŦāĻŋāĻœā§āĻžāĻžāĻĒāύ) : This type of advertisement is published by media on behalf of a qualified and experienced candidate looking for job. (āωāĻĒāϝ⧁āĻ•ā§āϤ āĻ…ā§°ā§āĻšāϤāĻžāϏāĻŽā§āĻĒāĻ¨ā§āύ āφ⧰⧁ āĻ…āĻ­āĻŋāĻœā§āĻž āĻāϜāύ āĻŦā§āϝāĻ•ā§āϤāĻŋā§Ÿā§‡ āϤ⧇āĻ“āρāĻ• āϕ⧇āύ⧇āĻ•ā§ā§ąāĻž āϧ⧰āύ⧰ āϚāĻžāϕ⧰āĻŋ āĻŦāĻž āĻ•ā§°ā§āĻŽāϏāĻ‚āĻ¸ā§āĻĨāĻžāĻĒāύ⧰ āĻ†ā§ąāĻļā§āϝāĻ• āϏ⧇āχ āĻŦāĻŋāĻˇā§Ÿā§‡ āϜāύāĻžāχ āĻŦāĻžāϤ⧰āĻŋ āĻ•āĻžāĻ•āϤāϞ⧈ āϞāĻŋāĻ–āĻžā§° āĻĒāĻžāϚāϤ, āĻŦāĻžāϤ⧰āĻŋ āĻ•āĻžāĻ•āϤ⧇ āϤ⧇āĻ“āρ⧰ āĻšā§ˆ āĻŦāĻŋāĻœā§āĻžāĻžāĻĒāύ āĻĒā§ā§°āĻ•āĻžāĻļ āϕ⧰⧇āĨ¤)

3. To Let (āĻ­āĻžā§œāĻž āĻĻāĻŋ⧟āĻžā§° āĻŦāĻŋāĻœā§āĻžāĻžāĻĒāύ) : This type of advertisement is a declaration that there a room/ floor/ building/ flat/ car which will be given on rent of Rs…. per month for official or personal use. (āĻāχ āϧ⧰āύ⧰ āĻŦāĻŋāĻœā§āĻžāĻžāĻĒāύ⧰ āϝ⧋āϗ⧇āĻĻāĻŋ āϕ⧋āύ⧋ āϚ⧰āĻ•āĻžā§°ā§€ āĻŦāĻž āĻŦā§āϝāĻ•ā§āϤāĻŋāĻ—āϤ āĻŦā§āĻ¯ā§ąāĻšāĻžā§°ā§° āĻŦāĻžāĻŦ⧇ āϘ⧰, āĻ…āĻŸā§āϟāĻžāϞāĻŋāĻ•āĻž, āĻŽāĻšāϞ, āϕ⧋āĻ āĻžāϞāĻŋ āφāĻĻāĻŋ āĻ­āĻžā§œāĻž āĻĻāĻŋ⧟āĻž āĻš’āĻŦ āĻŦ⧁āϞāĻŋ āĻĒā§ā§°āϚāĻžā§° āϕ⧰āĻž āĻšā§ŸāĨ¤āĻ‡ā§ŸāĻžāϤ āĻ­āĻžā§œāĻžā§° āĻĒā§°āĻŋāĻŽāĻžāύ āφ⧰⧁ āϝ⧋āĻ—āĻžāϝ⧋āĻ—ā§° āĻŦāĻžāĻŦ⧇ āĻŽā§‹āĻŦāĻžāχāϞ āύāĻžāĻŽā§āĻŦāĻžā§°ā§° āωāĻ˛ā§āϞ⧇āĻ– āĻĨāĻ•āĻžāĻŸā§‹ āĻŦāĻžāĻžā§āϚāĻ¨ā§€ā§ŸāĨ¤)

4. For Sale (āĻŦāĻŋāĻ•ā§ā§°ā§€ā§° āĻŦāĻžāĻŦ⧇) : This is used for sale of movable and immovable property such as land, house, car etc. (āĻāύ⧇āĻ•ā§ā§ąāĻž āĻŦāĻŋāĻœā§āĻžāĻžāĻĒāύ⧰ āϝ⧋āϗ⧇āĻĻāĻŋ āĻ¸ā§āĻĨāĻžā§ąā§° āĻ…āĻ¸ā§āĻĨāĻžāĻŦā§° āϏāĻŽā§āĻĒāĻ¤ā§āϤāĻŋ āϝ⧇āύ⧇ āĻŽāĻžāϟāĻŋ, āϘ⧰, āĻ—āĻžā§œā§€ āφāĻĻāĻŋā§° āĻŦāĻŋāĻ•ā§ā§°ā§€ āϕ⧰āĻžā§° āχāĻšā§āĻ›āĻž āĻĒā§ā§°āĻ•āĻžāĻļ āϕ⧰āĻž āĻšā§ŸāĨ¤)

5. Educational (āĻļ⧈āĻ•ā§āώāĻŋāĻ•) : This type of advertisement is used to draw publicity to an educational institution or a coaching centre. Focus is given on the courses offered by the institute, the experienced faculties, the fees and the performance of previous batches. It highlights the additional advantages of studying at that institution. (āĻāχāϧ⧰āĻŖā§° āĻŦāĻŋāĻœā§āĻžāĻžāĻĒāύ⧰ āϝ⧋āϗ⧇āĻĻāĻŋ āϕ⧋āύ⧋ āĻļāĻŋāĻ•ā§āώāĻžāύ⧁āĻˇā§āĻ āĻžāύ āĻŦāĻž āϕ⧋āϚāĻŋāĻ‚ āĻšā§‡āĻ¨ā§āϟāĻžā§°ā§° āĻ—ā§°āĻŋāĻŽāĻž āĻĒā§ā§°āϚāĻžā§° āϕ⧰āĻž āĻšā§Ÿ āϝāĻžāϤ⧇ āĻŦ⧃āĻšā§Ž āϏāĻ‚āĻ–ā§āϝāĻ• āĻ›āĻžāĻ¤ā§ā§° āĻ›āĻžāĻ¤ā§ā§°ā§€ā§Ÿā§‡ āύāĻžāĻŽāĻ­ā§°ā§āϤāĻŋ āϕ⧰⧇āĨ¤ āĻ…āύ⧁āĻˇā§āĻ āĻžāύāĻŸā§‹āϤ āϏāĻ¨ā§āύāĻŋāĻŦāĻŋāĻˇā§āϟ āĻĒāĻžāĻ ā§āϝāĻ•ā§ā§°āĻŽ, āĻŽāĻžāϚ⧁āϞ āφ⧰⧁ āĻ‡ā§ŸāĻžā§° āĻ•ā§ƒāϤāĻŋāĻ¤ā§āĻŦā§° āĻŦāĻŋāĻˇā§Ÿā§‡ āϜāύāϏāĻžāϧāĻžā§°āĻŖāĻ• āĻ…āĻŦāĻ—āϤ āϕ⧰āĻŋāĻŦāϞ⧈ āĻšā§‡āĻˇā§āϟāĻž āϕ⧰āĻž āĻšā§ŸāĨ¤)

6. Lost and Found (āĻšā§‡ā§°āĻžāχāϛ⧇ āφ⧰⧁ āωāĻĻā§āϧāĻžā§° āĻšā§ˆāϛ⧇āϏāĻŽā§āĻŦāĻ¨ā§āĻ§ā§€ā§Ÿ) : This type of advertisement is written by a person who has lost some valuable items of a clear-cut description at a specified location. A handsome reward is also announced for the person who finds the items. (āĻāχāϧ⧰āύ⧰ āĻŦāĻŋāĻœā§āĻžāĻžāĻĒāύāϤ āϕ⧋āύ⧋ āĻŦā§āϝāĻ•ā§āϤāĻŋā§Ÿā§‡ āĻ•’ā§°āĻŦāĻžāϤ āĻšā§‡ā§°āĻžāχ āĻ¯ā§‹ā§ąāĻž āĻŽā§‚āĻ˛ā§āϝāĻŦāĻžāύ āĻŦāĻ¸ā§āϤ⧁⧰ āϏāĻŦāĻŋāĻļ⧇āώ, āĻšā§‡ā§°ā§‹ā§ąāĻž āĻ¸ā§āĻĨāĻžāύ, āϏāĻŽā§Ÿ āφāĻĻāĻŋ āĻŦā§°ā§āĻŖāύāĻž āϕ⧰āĻŋ āωāĻĻā§āϧāĻžā§°āĻ•āĻžā§°ā§€āϞ⧈ āĻāϟāĻž āĻĒ⧁⧰āĻˇā§āĻ•āĻžā§° āĻ˜ā§‹āώāĻŖāĻž āϕ⧰⧇āĨ¤)

7. Matrimonials (āĻŦāĻŋāĻŦāĻžāĻšā§° āĻŦāĻžāĻŦ⧇ āĻĒāĻžāĻ¤ā§ā§° āĻĒāĻžāĻ¤ā§ā§°ā§€ āĻŦāĻŋāϚāĻžā§°āĻŋ) : This type of advertisement is published for marriageable persons looking for a match. All the educational qualifications, age, description of physical measurements, caste, religion, family background are given in a clear-cut manner.  (āϕ⧋āύ⧋ āĻŦāĻŋāĻŦāĻžāĻšāϝ⧋āĻ—ā§āϝ āĻŦā§āϝāĻ•ā§āϤāĻŋā§Ÿā§‡ āύāĻŋāϜ⧰ āĻ§ā§°ā§āĻŽ, āϜāĻžāϤāĻŋ, āĻŦ⧃āĻ¤ā§āϤāĻŋ, āĻ†ā§Ÿ, āĻļāĻžā§°ā§€ā§°āĻŋāĻ• āĻ…āĻŦ⧟āĻŦ āφāĻĻāĻŋ āĻ¸ā§āĻĒāĻˇā§āϟāĻ•ā§ˆ āωāĻ˛ā§āϞ⧇āĻ– āϕ⧰āĻŋ āĻĒāĻžāĻ¤ā§ā§° āĻĒāĻžāĻ¤ā§ā§°ā§€ āĻŦāĻŋāϚāĻžā§°āĻŋ āϕ⧰āĻž āĻ…āύ⧁⧰⧋āϧ⧰ āĻ­āĻŋāĻ¤ā§āϤāĻŋāϤ āĻŦāĻžāϤ⧰āĻŋ āĻ•āĻžāĻ•āϤ āĻŦāĻž āĻŦ⧈āĻĻā§āϝ⧁āϤāĻŋāĻ• āĻĒā§ā§°āϚāĻžā§° āĻŽāĻžāĻ§ā§āϝāĻŽā§‡ āĻĒā§ā§°āĻ•āĻžāĻļ āϕ⧰āĻž āĻŦāĻŋāĻœā§āĻžāĻžāĻĒāύ āĻāχ āĻļā§ā§°ā§‡āϪ⧀⧰ āĻŦāĻŋāĻœā§āĻžāĻžāĻĒāύ⧰ āĻ…āĻ¨ā§āĻ¤ā§°ā§āĻ—āϤāĨ¤)

8. Miscellaneous : Travels & Tours, Agents & Distributors, Accommodation Wanted, Computers etc.

(b) General or Commercial or Display Advertisements (āĻŦāĻžāĻŖāĻŋāĻœā§āϝāĻŋāĻ• āĻŦāĻž āĻĒā§ā§°āĻĻā§°ā§āĻļāύāĻŽā§‚āϞāĻ• āĻŦāĻŋāĻœā§āĻžāĻžāĻĒāύ) : These are market-oriented advertisements designed by leading manufacturers, business establishments and companies for gathering customers for sale and promotion of their products and services. The purpose is to ensure publicity for financial gain. These are therefore expensive in terms of advertising costs. The language used there is colourful, attractive and persuasive with eye-catching phrases. The space required for such advertisements is bigger than the one required for Classified Advertisements. (āĻāχāϏāĻŽā§‚āĻš āĻŦāĻŋāĻœā§āĻžāĻžāĻĒāύ āĻš’āϞ āĻŦāϜāĻžā§°āĻŽā§‚āĻ–ā§€ āĻŦāĻŋāĻœā§āĻžāĻžāĻĒāύ āϝāĻžā§° āϜ⧰āĻŋ⧟āϤ⧇ āϕ⧋āύ⧋ āĻĒā§ā§°āϏāĻŋāĻĻā§āϧ āĻ‰ā§ŽāĻĒāĻžāĻĻāύ āĻĒā§ā§°āϤāĻŋāĻˇā§āĻ āĻžāύ, āĻŦā§āĻ¯ā§ąāϏāĻžā§ŸāĻŋāĻ• āĻ—ā§‹āĻˇā§āĻ ā§€ āĻŦāĻž āϕ⧋āĻŽā§āĻĒāĻžāĻ¨ā§€ā§Ÿā§‡ āĻĻā§ā§°āĻŦā§āϝ āϏāĻžāĻŽāĻ—ā§ā§°ā§€, āĻ¸ā§‡ā§ąāĻž āφāĻĻāĻŋā§° āĻŦāĻŋāĻ•ā§ā§°ā§€ āφ⧰⧁ āĻĒā§ā§°āϏāĻžā§° āϘāϟāĻžāχ āĻ—ā§ā§°āĻžāĻšāĻ• āϏāĻ‚āĻ—ā§ā§°āĻšāϤ āĻŽāύ⧋āύāĻŋāĻŦ⧇āĻļ āϕ⧰⧇āĨ¤ āĻŦāĻŋāĻ¤ā§āĻ¤ā§€ā§Ÿ āĻŽā§āύāĻžāĻĢāĻž āĻ†ā§°ā§āϜāύ⧇āχ āĻāχāϏāĻŽā§‚āĻš āĻŦāĻŋāĻœā§āĻžāĻžāĻĒāύ⧰ āϞāĻ•ā§āĻˇā§āϝāĨ¤ āĻāχāϧ⧰āύ⧰ āĻŦāĻŋāĻœā§āĻžāĻžāĻĒāύāϏāĻŽā§‚āĻš āĻŦā§āϝ⧟āĻŦāĻšā§āϞ āĻšā§‹ā§ąāĻžā§° āωāĻĒā§°āĻŋāĻ“ āĻ‡ā§ŸāĻžāϤ āĻŦā§āĻ¯ā§ąāĻšā§ƒāϤ āĻ­āĻžāώāĻž āφ⧰⧁ āĻļāĻŦā§āĻĻāĻžā§ąāϞ⧀āĻĻ⧃āĻˇā§āϟāĻŋāύāĻ¨ā§āĻĻāύ, ā§°āϙ⧀āύ, āφāĻ•ā§°ā§āώāĻŖā§€ā§Ÿ āφ⧰⧁ āĻ—ā§ā§°āĻžāĻšāĻ•āĻ• āĻĒā§ā§°āϞ⧁āĻŦā§āϧ āϕ⧰āĻž āϧ⧰āύ⧰ āĻšā§ŸāĨ¤ āĻāχ āϧ⧰āύ⧰ āĻŦāĻŋāĻœā§āĻžāĻžāĻĒāύ⧰ āĻŦāĻžāĻŦ⧇ āĻ…āϧāĻŋāĻ• āĻ āĻžāχ⧰ āĻĒā§ā§°ā§Ÿā§‹āϜāύ āĻšā§ŸāĨ¤)

Details required for Display/ General/ Commercial Advertisements: 1. Name of the manufacturer/ the company. 2. Product details. 3. Discounts (if available) 4. Address of the manufacturer/ company.

Style of designing Display Advertisements: 1. Every word used in such advertisements should be meaningful, attractive enough to draw the attention of the people and potential customers.

2. The language should be thought-provoking, simple and clear.

3. The main features of the product must be highlighted.

4. It should not be unnecessarily long and dull.

5. Different types of letters and colours should be used for different phases.

6. Pictures, sketches should be used.

Techniques of Drafting Classified Advertisements with the Headings as Under:


1. SITUATION VACANT:

(a) Write “Required/ Urgently Required/ Wanted at the beginning and write the number of posts. (āĻŦāĻŋāĻœā§āĻžāĻžāĻĒāύāĻŸā§‹ā§° āφ⧰āĻŽā§āĻ­āĻŖāĻŋāϤ⧇ ‘Required/ Urgently Required/ Wanted’ āϞāĻŋāĻ–āĻŋāĻŦ āϞāĻžāϗ⧇ āφ⧰⧁ āĻ–āĻžāϞ⧀ āĻĒāĻĻā§° āϏāĻ‚āĻ–ā§āϝāĻž āωāĻ˛ā§āϞ⧇āĻ– āϕ⧰āĻŋāĻŦ āϞāĻžāϗ⧇āĨ¤)

(b) Improvise and write Suitable Adjectives appropriate to the context. Examples of such adjectives generally seen in use are : smart, intelligent, efficient, responsible, pleasant, experienced, dynamic, competent, impressive, young etc. (āĻŦāĻŋāώ⧟āĻŦāĻ¸ā§āϤ⧁⧰ āϞāĻ—āϤāϏāĻ‚āĻ—āϤāĻŋ ā§°āĻžāĻ–āĻŋ āωāĻĒāϝ⧁āĻ•ā§āϤ āĻŦāĻŋāĻļ⧇āώāύ āĻĒāĻĻā§° (adjectives) āĻŦā§āĻ¯ā§ąāĻšāĻžā§° āϕ⧰āĻŋāĻŦ āϞāĻžāϗ⧇ āϝāĻžāϤ⧇ āϕ⧇āύ⧇āĻ•ā§ā§ąāĻž āϧ⧰āĻŖā§° āĻĒā§ā§°āĻžā§°ā§āĻĨā§€ āĻ–āĻžāϞ⧀ āĻĒāĻĻāĻŸā§‹ā§°/āĻĒāĻĻāϏāĻŽā§‚āĻšā§° āĻŦāĻŋāĻĒā§°ā§€āϤ⧇ āĻŦāĻŋāϚ⧰āĻž āĻšā§ˆāϛ⧇, āϏ⧇āχ āĻ•āĻĨāĻž āĻ¸ā§āĻĒāĻˇā§āϟ āĻšā§ŸāĨ¤ āĻāύ⧇āϧ⧰āύ⧰ āĻ•āĻŋāϛ⧁āĻŽāĻžāύ āĻŦāĻŋāĻļ⧇āώāύ āĻĒāĻĻ āĻš’āϞ:- smart, intelligent, efficient, responsible, pleasant, experienced, dynamic, competent, impressive, young)

(c) Write the name of the vacancy/post with gender. For example, a female receptionist, a lady tutor etc. (āĻ–āĻžāϞ⧀ āĻšā§ˆāĻĨāĻ•āĻž āĻĒāĻĻāĻŸā§‹ā§° āύāĻžāĻŽ āφ⧰⧁ āĻĒ⧁⧰⧁āώ āύ⧇ āĻŽāĻšāĻŋāϞāĻž āĻĒā§ā§°āĻžā§°ā§āĻĨ⧀⧰ āφāĻŦāĻļā§āϝāĻ• āϏ⧇āχ āĻ•āĻĨāĻž āĻ…āϤāĻŋ āϚāĻŽā§āĻ•ā§ˆ āϞāĻŋāĻ–āĻž āωāϚāĻŋāϤāĨ¤)

(d) Use the preposition “for”. ( āĻĒā§ā§°āĻžā§Ÿā§‡āχ FOR preposition āĻŸā§‹ā§° āĻŦā§āĻ¯ā§ąāĻšāĻžā§° āĻšā§‹ā§ąāĻž āĻĻ⧇āĻ–āĻž āϝāĻžā§ŸāĨ¤)

(e) Write the name of the Company/Department where the vacancy arises. (For ā§° āĻ āĻŋāĻ• āĻĒāĻžāĻ›āϤ⧇ āϝāĻŋāĻŸā§‹ āĻŦāĻŋāĻ­āĻžāĻ— āĻŦāĻž āϕ⧋āĻŽā§āĻĒāĻžāύ⧀āϤ āĻĒāĻĻāĻŸā§‹/āĻĒāĻĻāϏāĻŽā§‚āĻš āĻ–āĻžāϞ⧀ āĻšā§ˆ āφāϛ⧇, āϤāĻžā§° āύāĻžāĻŽ āϞāĻŋāĻ–āĻŋāĻŦ āϞāĻžāϗ⧇āĨ¤)

(f) Mention eligibility criteria such as qualifications, age, experience, Computer Skill (if required). (āĻ•āĻŋ āϧ⧰āĻŖā§° āϝ⧋āĻ—ā§āϝāϤāĻžā§° āĻŽāĻžāĻĒāĻ•āĻžāĻ āĻŋ āύāĻŋā§°ā§āϧāĻžā§°āĻŖ āϕ⧰āĻž āĻšā§ˆāϛ⧇, āϏ⧇āχāĻŸā§‹ āϞāĻŋāĻ–āĻŋāĻŦ āϞāĻžāϗ⧇āĨ¤ āϝ⧋āĻ—ā§āϝāϤāĻžā§° āĻŽāĻžāĻĒāĻ•āĻžāĻ āĻŋ āĻŦ⧁āϞāĻŋāϞ⧇ āĻļāĻŋāĻ•ā§āώāĻžāĻ—āϤ āĻ…ā§°ā§āĻšāϤāĻž, āĻŦ⧟āϏ, āĻ…āĻ­āĻŋāĻœā§āĻžāϤāĻž, āĻ•āĻŽā§āĻĒāĻŋāωāϟāĻžā§° āϚāĻžāϞāύāĻžā§° āĻĻāĻ•ā§āώāϤāĻž āφāĻĻāĻŋāĻ• āĻŦ⧁āĻœā§‹ā§ąāĻž āĻšā§ŸāĨ¤)

(g) Write a sentence “Preference will be given to those who possess——–“ (āĻāχāĻŸā§‹ āĻŦāĻžāĻ•ā§āϝāĻŸā§‹ āϞāĻŋāĻ–āĻž āĻĻ⧇āĻ–āĻž āϝāĻžā§Ÿ, “āϏ⧇āχāϏāĻ•āϞ āĻĒā§ā§°āĻžā§°ā§āĻĨā§€āĻ• āĻ…āĻ—ā§ā§°āĻžāϧāĻŋāĻ•āĻžā§° āĻĻāĻŋ⧟āĻž āĻš’āĻŦ āϝāĻžā§°……….” (Preference will be given to those who….)

(h) Mention the scale of pay. If you are not willing to mention it, then write “Salary Negotiable”. (āĻĻā§°āĻŽāĻšāĻžā§° āύāĻŋā§°āĻŋāĻ–āĻŸā§‹ āωāĻ˛ā§āϞ⧇āĻ– āϕ⧰āĻŋāĻŦ āϞāĻžāϗ⧇āĨ¤ āϝāĻĻāĻŋ āĻŦā§āϝāĻ•ā§āϤāĻŋāĻ—āϤ āĻ–āĻ¨ā§āĻĄā§° āϚāĻžāϕ⧰āĻŋā§° āĻ•ā§āώ⧇āĻ¤ā§ā§°āϤ āĻĻā§°āĻŽāĻšāĻžā§° āĻĒā§°āĻŋāĻŽāĻžāĻŖ āϞāĻŋāĻ–āĻžāϤ āĻ…āϏ⧁āĻŦāĻŋāϧāĻž āĻšā§Ÿ, āϤ⧇āĻ¨ā§āϤ⧇ SALARY NEGOTIABLE āĻŦ⧁āϞāĻŋ āϞāĻŋāĻ–āĻŋāĻŦ āϞāĻžāϗ⧇āĨ¤)

(i) Write how to apply for the post. A familiar sentence is like this: “Apply with complete bio-data/detailed resume within 7/8/10 days to………….. (Name & Address of the Employer).(āĻļ⧇āώāϤ āĻĒāĻĻāĻŸā§‹ā§° āĻŦāĻžāĻŦ⧇ āϕ⧇āύ⧇āĻ•ā§ˆ āφāĻŦ⧇āĻĻāύ āϕ⧰āĻŋāĻŦ āϞāĻžāϗ⧇, āϏ⧇āχāĻŸā§‹ āĻ•āĻĨāĻžāĻŸā§‹ āĻ¸ā§āĻĒāĻˇā§āϟāĻ•ā§ˆ āϞāĻŋāĻ–āĻŋ āύāĻŋā§Ÿā§‹āĻ—āĻ•ā§°ā§āϤāĻžā§° āϝ⧋āĻ—āĻžāϝ⧋āĻ—ā§° āĻ āĻŋāĻ•āύāĻž āφ⧰⧁ āĻ­ā§ā§°āĻžāĻŽā§āϝāĻ­āĻžāώ āύāĻŽā§āĻŦā§° āωāĻ˛ā§āϞ⧇āĻ– āϕ⧰āĻŋāĻŦ āϞāĻžāϗ⧇āĨ¤)

Samples:

1. You are the proprietor of Maruti Suzuki Dealer located at Haiborgaon, Nagaon. You urgently need a female receptionist for your showroom. Draft an advertisement for the Situation Vacant’column of a local daily newspaper. (Word Limit : 50)

Ans:-                             

Situation
Vacant

Wanted a
smart, efficient female receptionist with pleasing personality for Maruti
Suzuki Dealers at Haiborgaon,
Nagaon. Qualifucations-Graduate, age 24-28 years. The candidate should have excellent
communication skills in English and Hindi.
Preference will be given to those
who can speak additional languages.
Salary negotiable. Apply with complete bio-data within 8 days to The Manager,
Maruti Suzuki Dealer, Haiborgaon, Nagaon.


2. You are the Principal of JB College, Jorhat. You need a qualified and experienced candidate for an Unreserved Post of Assistant Professor, English at your college. Draft an advertisement for the ‘Situation Vacant Column of a reputed daily newspaper. (Word Limit : 50) 

Ans:-            

Situation
Vacant

Wanted a
NET/SLET qualified candidate having MA
(English) with UGC Norms and Ph.D.
for an Unreserved Post of Assistant Professor at our college.
Upper age limit-38. Salary as per Government norms. Apply with complete bio-data to the
Principal,
JB
College,
Jorhat within 10
days of publication of this advertisement.

 

3. You are the Regional Manager of Bharti Airtel Ltd, North East Zone, Guwahati. Your branch urgently requires an Accountant for handling all the financial matters of your branch. Draft an advertisement for the ‘Situation Vacant’ Column of a local daily newspaper. (Word Limit : 50)

Ans:-      

Situation
Vacant

Required a
qualified candidate with at least 5 years of experience in the related field
for the post of an accountant at Bharti Airtel Ltd, Guwahati for handling all
the financial matters. Qualification-MCom/MBA. Age 28-35 years. Salary-Rs
45000 per month. Apply with detailed resume to The Regional Manager, Bharti
Airtel Ltd, Guwahati, within 7 days of publication of this advertisement.

   

2. SITUATION WANTED : This type of classified Advertisement is published on behalf of a job seeker and the following details are included:

*Qualifications and experience of the person looking for job.

*Gender,age and type of the job he/she is looking for.

*Expected Salary.

*Address for Correspondence and phone no.

Sample:

You are Debasish Hazarika of Uday Nagar, Chowkidingi, Dibrugarh. You have passed B.E (Electrical) in the first division from a prestigious Engineering College. You are looking for a job in and around Guwahati. Draft an advertisement for the ‘Situation Wanted’ column of local daily newspaper. (Word Limit : 50)

Ans:-       

Situation
Wanted

A 1st
class B.E. (Electrical) IIT, Kanpur is interested in a job in an around
Guwahati. At present he is working in the Telecom sector. Salary expected: Rs
50000 per month. Please contact Debasish Hazarika, Uday Nagar, Chowkidingi,
Dibrugarh. Mob: 940*****”*

 3. ‘TO LET’ Advertisements:

(a) The phrase “Available on rent” should be written  at the beginning if a person wants to give his/her property (house/flat/floor/car) on rent.The words “Wanted/ Required on rent” should be written if a person wants to hire a property. (āϝāĻĻāĻŋ āϕ⧋āύ⧋ āĻāϜāύ āĻŦā§āϝāĻ•ā§āϤāĻŋā§Ÿā§‡ āϤ⧇āĻ“āρ⧰ āϘ⧰ āĻŦāĻž āϏāĻŽā§āĻĒāĻ¤ā§āϤāĻŋ  āĻ­āĻžā§œāĻžāϤ āĻĻāĻŋāĻŦ āĻŦāĻŋāϚāĻžā§°ā§‡, āϤ⧇āϤāĻŋ⧟āĻž āĻŦāĻŋāĻœā§āĻžāĻžāĻĒāύāĻŸā§‹ā§° āφ⧰āĻŽā§āĻ­āĻŖāĻŋāϤ⧇ Available on rent āϞāĻŋāĻ–āĻŋāĻŦ āϞāĻžāϗ⧇āĨ¤āϝāĻĻāĻŋ āϕ⧋āύ⧋ āĻŦā§āϝāĻ•ā§āϤāĻŋā§Ÿā§‡ āĻ­āĻžā§œāĻžāϤ āϞ’āĻŦāϞ⧈ āϘ⧰ āĻŦāĻž āϏāĻŽā§āĻĒāĻ¤ā§āϤāĻŋ āĻŦāĻŋāϚāĻžā§°āĻŋāϛ⧇, āϤ⧇āϤāĻŋ⧟āĻž āĻŦāĻŋāĻœā§āĻžāĻžāĻĒāύāĻŸā§‹ā§° āφ⧰āĻŽā§āĻ­āĻŖāĻŋāϤ⧇ Required/Wanted on rent āĻŦ⧁āϞāĻŋ āϞāĻŋāĻ–āĻŋāĻŦ āϞāĻžāϗ⧇āĨ¤)

(b) Write the name of the property proposed to be given or taken on rent. (āĻ­āĻžā§œāĻžāϤ āĻĻāĻŋāĻŦ āĻŦāĻŋāϚ⧰āĻž āĻŦāĻž āĻ­āĻžā§œāĻžāϤ āϞ’āĻŦ āĻŦāĻŋāϚ⧰āĻž āϏāĻŽā§āĻĒāĻ¤ā§āϤāĻŋāĻŸā§‹ā§° āύāĻžāĻŽ āϞāĻŋāĻ–āĻŋāĻŦ āϞāĻžāϗ⧇āĨ¤)

(c) A brief description of the property should be given. This may include size,location, surroundings, no of rooms, floor and the facilities. (āϏāĻŽā§āĻĒāĻ¤ā§āϤāĻŋāĻŸā§‹ā§° āφāĻ•āĻžā§°, āĻ…āĻŦāĻ¸ā§āĻĨāĻžāύ, āϚ⧌āĻĒāĻžāĻļ, āϕ⧋āĻ āĻžāϞāĻŋā§° āϏāĻ‚āĻ–ā§āϝāĻž, āĻŽāĻšāϞ āφ⧰⧁ āϏ⧁āĻŦāĻŋāϧāĻžāϏāĻŽā§‚āĻš āωāĻ˛ā§āϞ⧇āĻ– āϕ⧰āĻŋ āĻāϟāĻž āĻ…āϤāĻŋ āϚāĻŽā§ āĻŦāĻŋāĻŦā§°āύ āĻĻāĻŋāĻŦ āϞāĻžāϗ⧇āĨ¤)

(d) Expected Rent. (e) Address and phone number. (āĻļ⧇āώāϤ āĻĒā§ā§°āĻ¤ā§āϝāĻžāĻļāĻŋāϤ āĻ­āĻžā§œāĻžā§° āĻĒā§°āĻŋāĻŽāĻžāύ āωāĻ˛ā§āϞ⧇āĻ– āϕ⧰āĻŋ āĻ­āĻžā§œāĻžāϤ āĻĻāĻŋāĻŦ āĻŦāĻŋāϚ⧰āĻž āĻŦāĻž āϞ’āĻŦ āĻŦāĻŋāϚ⧰āĻž āĻŦā§āϝāĻ•ā§āϤāĻŋā§° āĻ āĻŋāĻ•āύāĻž āφ⧰⧁ āĻŽā§‹āĻŦāĻžāχāϞ āύāĻŽā§āĻŦā§° āĻĻāĻŋāĻŦ āϞāĻžāϗ⧇āĨ¤)

Sample1: You are Anuradha/Anirban of Anil Nagar, Bylane 4, Ward No 10, Guwahati. You want to let out a portion of your newly constructed house. Draft an advertisement for publication in the “To Let’ Column of a local daily newspaper. (Word Limit  : 50)

Ans:-                               

TO LET

Available
on rent the 1st floor of a newly constructed house in Anil Nagar, Bylane 4
Ward No 10, Guwahati. Two bedrooms with attached bathrooms, a drawing room
and a large kitchen. Adequate car parking facilities available. Expected
Rent:around Rs 9000 per month. Only for families. Contact Anuradha/Anirban. Mobile
No-98544*****.

 

Sample 2 : You are Pratap Barua, the proprietor of TVS Motors, Gar Ali, Jorhat. You want to hire an accommodation for your for your proposed new showroom in Tarajan. Draft an advertisement mentioning the details and your requirements. (Word Limit : 50)

Ans:-          :.             

ACCOMODATION
WANTED

Required
on rent a showroom measuring 2500 square feet in Tarajan, Jorhat for our
newly proposed showroom of TVS Motors. Only ground floor will be preferred. Rent
expected Rs 10000 per month. Interested parties may contact Pratap Barua in
person, Gar Ali, Jorhat. Mob : 9101******.

 

4. MATRIMONIALS : (a) Write Wanted a match for’ or ‘Proposal/ Alliance invited for..” at the very beginning. (āĻŦāĻŋāĻœā§āĻžāĻžāĻĒāύ⧰ āφ⧰āĻŽā§āĻ­āĻŖāĻŋāϤ⧇ āĻĒāĻžāĻ¤ā§ā§° āĻĒāĻžāĻ¤ā§ā§°ā§€ā§° āφāĻŦāĻļā§āϝāĻ• āĻšā§ˆāϛ⧇ /āĻŦ⧈āĻŦāĻžāĻšāĻŋāĻ• āϏāĻŽā§āĻĒā§°ā§āĻ• āĻŦāĻŋāϚ⧰āĻž (Wanted a match, Proposal /Matrimonial Alliance invited for) āĻšā§ˆāϛ⧇ āĻŦ⧁āϞāĻŋ āϞāĻŋāĻ–āĻŋāĻŦ āϞāĻžāϗ⧇āĨ¤

(b) Write “boy/girl” (whichever is applicable). Add some adjectives in genuine praise for the person for whom the matrimonial alliance is invited. (āĻŦāĻŋāĻœā§āĻžāĻžāĻĒāύāĻŸā§‹āϤ āĻĻā§°āĻž (Bridegroom) āĻŦāĻŋāϚ⧰āĻž āĻšā§ˆāϛ⧇ āύ⧇ āĻ•āχāύāĻž (Bride) āĻŦāĻŋāϚ⧰āĻž āĻšā§ˆāϛ⧇ āϏ⧇āχāĻŸā§‹ āωāĻ˛ā§āϞ⧇āĻ– āϕ⧰āĻŋāĻŦ āϞāĻžāϗ⧇āĨ¤ āϝāĻŋāϜāύ āĻŦā§āϝāĻ•ā§āϤāĻŋā§Ÿā§‡ āĻŦ⧈āĻŦāĻžāĻšāĻŋāĻ• āϏāĻŽā§āĻĒā§°ā§āĻ•āĻŸā§‹ āĻŦāĻŋāϚāĻžā§°āĻŋāϛ⧇ āϤ⧇āĻ“āρ⧰ āĻĒā§ā§°āĻ•ā§ƒāϤ āĻĒā§ā§°āĻļāĻ‚āϏāĻžāϤ āĻ•āĻŋāϛ⧁āĻŽāĻžāύ āĻŦāĻŋāĻļ⧇āώāύ āĻĒāĻĻ āϞāĻŋāĻ–āĻŋāĻŦ āϞāĻžāϗ⧇āĨ¤)

(c) Provide a few details relating to Educational/ Professional qualifications. (āĻĒāĻžāĻ¤ā§ā§° āĻŦāĻž āĻĒāĻžāĻ¤ā§ā§°ā§€ āĻŦāĻŋāϚ⧰āĻž āĻŦā§āϝāĻ•ā§āϤāĻŋāϜāύ⧰ āĻļāĻŋāĻ•ā§āώāĻžāĻ—āϤ āφ⧰⧁ āĻŦ⧃āĻ¤ā§āϤāĻŋāĻ—āϤ āĻ…ā§°ā§āĻšāϤāĻžā§° āĻ•āĻĨāĻž āωāĻ˛ā§āϞ⧇āĻ– āĻĨāĻ•āĻžāĻŸā§‹ āĻŦāĻžāĻžā§āϚāĻ¨ā§€ā§ŸāĨ¤)

(d) Mention the level of income.State whether he/she is salaried or engaged in business.(āĻ†ā§Ÿā§° āĻ‰ā§ŽāϏ āωāĻ˛ā§āϞ⧇āĻ– āϕ⧰āĻŋāĻŦ āϞāĻžāϗ⧇āĨ¤ āϚ⧰āĻ•āĻžā§°ā§€ āύ⧇ āĻŦ⧇āϚ⧰āĻ•āĻžā§°ā§€ āĻ–āĻ¨ā§āĻĄāϤ āύāĻŋā§Ÿā§‹āϜāĻŋāϤ āϏ⧇āχ āĻ•āĻĨāĻž āωāĻ˛ā§āϞ⧇āĻ– āϕ⧰āĻž āωāϚāĻŋāϤāĨ¤)

(e) The details relating to age, height, complexion should be provided. (āĻŦ⧟āϏ, āωāĻšā§āϚāϤāĻž, āĻļāĻžā§°ā§€ā§°āĻŋāĻ• āĻ…āĻŦ⧟āĻŦ āφāĻĻāĻŋ āϏāĻŽā§āĻŦāĻ¨ā§āĻ§ā§€ā§Ÿ āĻ•āĻĨāĻžāĻŦā§‹ā§° āϞāĻŋāĻ–āĻŋāĻŦ āϞāĻžāϗ⧇āĨ¤)

(f) Religion and Caste should be mentioned. Write “Caste no bar” if the person wishes to marry from any community. (āĻ§ā§°ā§āĻŽ āφ⧰⧁ āϜāĻžāϤāĻŋ āωāĻ˛ā§āϞ⧇āĻ– āϕ⧰āĻŋāĻŦ āϞāĻžāϗ⧇āĨ¤ āϝāĻĻāĻŋ āĻŦāĻŋāĻŦāĻžāĻšāĻĒā§ā§°āĻžā§°ā§āĻĨā§€ā§Ÿā§‡ āϝāĻŋāϕ⧋āύ⧋ āϏāĻŽā§āĻĒā§ā§°āĻĻāĻžā§Ÿā§° āĻĒā§°āĻž āĻŦāĻŋāĻŦāĻžāĻš āϕ⧰āĻŋāĻŦ āĻŦāĻŋāϚāĻžā§°ā§‡, āϤ⧇āϤāĻŋ⧟āĻž Caste no bar āĻŦ⧁āϞāĻŋ āϞāĻŋāĻ–āĻŋāĻŦ āϞāĻžāϗ⧇āĨ¤)

(g) State the qualities expected from the match. (āĻĒāĻžāĻ¤ā§ā§° āĻŦāĻž āĻĒāĻžāĻ¤ā§ā§°ā§€ā§° āĻĨāĻžāĻ•āĻŋāĻŦāϞāĻ—ā§€ā§ŸāĻž āϗ⧁āĻŖāϏāĻŽā§‚āĻš āωāĻ˛ā§āϞ⧇āĻ– āϕ⧰āĻŋāĻŦ āϞāĻžāϗ⧇āĨ¤)

(h) Provide contact number and address. (āĻļ⧇āώāϤ āϝ⧋āĻ—āĻžāϝ⧋āĻ—ā§° āĻ āĻŋāĻ•āύāĻž āφ⧰⧁ āĻŽā§‹āĻŦāĻžāχāϞ āύāĻžāĻŽā§āĻŦāĻžā§° āωāĻ˛ā§āϞ⧇āĻ– āϕ⧰āĻŋāĻŦ āϞāĻžāϗ⧇āĨ¤)

Sample : A highly paid Assistant Professor settled in Guwahati seeks matrimonial alliance with an exceptionally beautiful, educated, cultured and tall girl, for a Marwari family. Write a suitable advertisement for the ‘Matrimonial’ column of a national daily newspaper. (Word Limit : 50)

Ans:-                        

BRIDE
WANTED

Alliance invited
for a handsome and tall Assistant Professor settled in Guwahati. Belongs to a
cultured Marwari Family. Age 28years, height 178 cm. Annual Income-18 lakhs. The
bride should be a Punjabi, exceptionally beautiful, educated, between 21-26
and at least 165cm tall. Write to Box No 444, The Assam Tribune, Guwahati.


5. EDUCATIONAL:

You are the Director of North East Institute of Management Studies (NEIMS), Jorhat. Write an advertisement for publication in newspaper for admission to the various courses being provided in your institute. (Word Limit : 50)

Ans:-            

       EDUCATIONAL

North East
Management Institute, Jorhat offers
one year diploma course in Human Resource Management. Eligibility-Graduate in
any discipline. Highly competent and experienced faculty. Relaxation of fees
for Economically Weaker Sections. Last Date of Application-25 August. Contact
Director, NEIMS. Mob-995*******.

                                           


Mr. Rupjyoti Goswami
Post Graduate Teacher (English)
Bhogeswar Hazarika Girls’ Higher Secondary School, Bebejia, Nagaon, Assam.
Email: rupjyotigoswami983@gmail.com
Mobile: 9864425896.
Contact us (whatsapp no-7020477396) for free notes on English, Political Science, Logic & Philosophy, MIL Assamese, Advanced Assamese, Swadesh Adhyayan, Economics, Education, History.

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